Eneref Institute is a global research and advocacy organization with offices in the United States, Asia, South America, Africa, and Europe. Our experts and staff work closely with leaders to turn ideas into action to sustain our natural resources. Our work focuses on eight critical issues at the intersection of environment and development: energy, land, buildings, industry, transport, water, cities and food.

How We View Our Mission

Our Mission: Environmental and Social Responsibility

Eneref Institute is a research and advocacy organization focused on environmental and social responsibility opportunities as a catalyst for change. The mission of Eneref Institute is to launch initiatives that raise awareness for clear, specific solutions that put forward an efficient use of natural resources, demonstrate social responsibility and foster a peaceful, earth-friendly economy.

Our Principles: An Earth-Friendly Peaceful Economy

Our initiatives are designed to encourage responsible behavior of public and private organizations, municipalities and corporations. We believe responsible actions made within an organization should be ecologically sensible and socially responsible while at the same time economically viable. The natural environment can not be increasingly subjected to the process of materials being drawn from the earth, or the continual degradation of natural systems, without returning what was lost. Nor should people be subjected to conditions that systematically undermine their capacity to meet their own needs.

Our Approach: Initiatives Encouraging Responsible Actions

We launch initiatives that spur decision-makers into action.

The goal of any Eneref initiative is tangible results — actual implementation of our endorsements. To achieve results, Eneref Institute developed an initiative campaign strategy encompassing four key components: research; report; recommend, and respond.

The tactical actions include (r1) research and publish the market obstacles to common sense solutions that can achieve effective results, (r2) authoring compelling advocacy reports, sustainability reports and responsibility reports about success stories, (r3) publishing our Solutions Reports in order to recommend best practices and (r4) responding to our research findings by advocating for them with key stakeholders.

Our initiatives rely on reports written as turnkey articles for media to excerpt or repurpose. Our advocacy includes hosting application-specific seminars demonstrating the success of individual case studies. Research at Eneref Institute is accomplished by exploring the economic and social benefits of advances within various market sectors. We gather and evaluate data from individual case studies; interviewing all stakeholders within the sales channel, from manufacturer to end user.

PR for Planet EarthTM

Eneref Institute was founded by Seth Warren Rose in the wake of 9/11 to promote efficient use of natural resources as the best solution to assure ecologically sensible and economically viable global progress and world peace.


Principles Guiding Our Initiatives

Using Eneref Initiatives to Encourage Sustainability


We take a holistic, human approach in developing initiatives. We review energy management and renewable opportunities as well as effects on climate policy and carbon management, especially waste, water and energy. We consider environmental stewardship as the effects we have on natural resources including water and wildlife as well as toxic concerns. We encourage responsible decisions about real estate land use, community engagement, growth boundaries, planning and investment. For waste management look for recycling opportunities, reuse and landfills.

Transparency in a Transparent World

Eneref Institute initiatives can help organizations enhance their civic image through the lens of sustainability, improve their financial position with efficiencies and bring them in line with today’s best practices in sustainability.

Today, in a socially-networked world, good words and deeds travel fast and far.  Organizations heavily involved with or reliant upon on energy, waste or the environment often face tougher public relations challenges, as well as stricter regulatory burdens. Transparency is the best line of defense when coupled with ecologically sensible and economically viable solutions.

The value Eneref initiatives can offer is specific tactical advice and broad-based strategic recommendations on sustainability decisions. Our reports are designed to provide senior-level executives with the operational insight required to improve top-line performance in energy, waste, ecology and messaging.

By combining Eneref Institute thought leadershipbenchmark data, analytic tools, best practices and access to a peer and analyst network, sponsors receive the critical insight they need to make decisions effectively. Eneref Institute initiatives enable decision-makers to leverage ideas to better align sustainability efforts with predictable revenue.

Sustainability Plan Methodology

Eneref Institute initiatives offer the support necessary to develop your sustainability plan. To learn your best options quickly before moving forward we offer an executive overview — a walkthrough. For a comprehensive, integrated approach we offer a 5-point methodology.

1. Recognize risk areas and opportunities.
2. Determine potential solutions and set specific goals.
3. Train team and put the onus on department heads to lead the way.
4. Direct new funds to change activities.
5. Keeps tabs on what’s being done and chart a path to strike a balance


Because sustainability problems are often complex and overlapping, our goal is to integrate finance, logistics, sustainability, international policy and messaging with your social, economic and environmental objectives. Organizational components cannot be solved in isolation and are best addressed using a comprehensive, systems-based approach that focuses on the root of the problem rather than only the symptoms. For product design and stewardship and Design for the Environment (DfE) we look at resource policy services, social justice, and fair trade, transportation and logistics policy and infrastructure.

Triple Bottom Line

The financial impacts of resource scarcity, population growth, carbon intensity, ecosystem services and potential climate change is underway. Increasingly executives speak of a triple bottom line—people, planet, profit. Rising investors demands for environmental accountability, cost-savings through efficiency, public relations benefits and government regulation are opening the door to sustainability programs. And its why over 90% of executives are addressing sustainability, according to an MIT Sloan Management Review report “The Business of Sustainability” (October 2009). The interests of industry, governments, constituents and consumers merge in a carbon-managed, resource-constrained world. Aligning sustainable strategies and public image has emerged as a necessity.


More and more, consumers around the world are sustainability-driven. However, investors too are becoming a key driver of sustainability, establishing groups to measure and persuade companies to disclose their triple bottom.


The strongest drivers of sustainability are cost savings and efficiency gains. For carbon-intensive industries gaining efficiency and cutting waste is imperative, and often with obvious and quick the opportunities, including new revenue streams. Organizations should develop metrics for energy, water, waste, product design or raw materials to identify savings, from tracking efficiency facility-by-facility.



Today, stakeholders are more vocal on environmental and social issues originating in the supply chain. Critical resources are becoming scarce and commodity prices are increasingly volatile.

As supply chains become increasingly complex organizations that focus on cost without adequate appreciation for resource availability, environmental impact and social factors, such as labor rights, can expose their supply chains and in turn, their brand, to increasing level of risk.

Increasing regulations, human rights, conflict minerals, and food and product safety are driving towards greater transparency and collaboration across supply chain partners. Social media connects a broad audience on specific issues related to the supply chain, such as labor rights and anti-corruption, armed stakeholders with information and platforms for communication in ways that have not previously existed. This new transparency requires greater responsibility for the extended supply chain.

Water resources are becoming scarce. Within ten years, two-thirds of the world’s population will live in water-stressed conditions according to the United Nations Environment Programme.


Resource focused collaboration can create cost savings and spark innovation along the value chain.

Officers can helps to influence the way suppliers behave setting clear expectations with measurable objectives tied to the code of conduct. To improve efficacy with suppliers, make codes easily communicable with documents and scenario-based training that can provide real-life examples of the code’s impact.

Using Life Cycle Assessment (LCA) to measure current performance and identify key steps in the life cycle that presents a significant environmental or social impact. Eneref Institute recommends a review of six components for analysis: raw material, transportation, production, distribution, use of product and end-of-life. LCA provides a comprehensive, balanced, quantified look at significant product environmental impacts. An LCA is an effective way to demonstrate a product’s environmental attributes based on comprehensive analysis of life cycle impacts and transparent data. Remember to identify proprietary information that should not be used during the collaboration process.

An LCA is performed across product categories on the impacts of material types with sales or purchasing data to identify key steps in the life cycle that need immediate attention. Prioritization establishes the most important life cycle steps for collaborating with suppliers.

Using a combination of business criticality, spend volume, location, and alignment of key steps in the life cycle will naturally identify best supplier partners. Communicating a clear mutual benefit for both parties will help encourage the supplier to commit the resources required for success.

Measuring results and sharing benefits

Supplier collaboration is great vehicle for innovating and looking critically at the key steps in the life cycle of the supply chain to unearth opportunities for innovative new products that can lead to revenue and market share growth.