May 12, 2009

Visual Merchandising & Store Design Magazine

Gerrity’s Supermarkets, Multiple Locations

Eneref Institute examines new efficient fluorescent lighting at Gerrity’s Supermarkets in Scranton, PA, that utilize, a highly reflective, material to brighten the stores with fewer lamps. Joe Fasula, VP of Gerrity’s Supermarkets, faced a lighting dilemma at his company’s nine stores in northeast Pennsylvania: All were outfitted with an aging fluorescent system that was losing its reflectivity. As a result, the stores’ aisles were becoming dimmer and less attractive to shoppers — even as Fasula’s lighting bills continued to climb.

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