Canadian Retail Publication Features Eneref Institute’s Insights on Daylighting and Retail Sales.
The article discusses how natural lighting, particularly through the use of skylights, can significantly boost retail sales. It references a study by the Eneref Institute, highlighting that customers find naturally illuminated stores more inviting, leading to increased foot traffic and longer shopping durations. Additionally, store staff reported higher productivity and morale under natural light. The piece underscores the importance of daylighting in enhancing the retail shopping experience and improving sales performance.