License to republish or repurpose an Eneref Report (Creative Commons)

You must cite the Eneref Report in your article or marketing material. You may use one or both of the following.


In the body of your article use either of these.

  • According to a report by Eneref Institute (url link to report)…
  • This article is based on a [year] Eneref Report (url link to report)…


In the byline of your article use either of these.

  • [Your Publication] gratefully acknowledges the help of Eneref Institute ( to provide content for this report.
  • We wish to thank Eneref Institute ( who contributed the research for this article.
  • Research and reporting by Eneref Institute (
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Eneref Report Methodology

Eneref Institute is a research and advocacy organization. But first and foremost is advocacy.

The goal of our reports is the implementation of solutions we recommend in our reports, which are based on extensive research. Eneref Reports are laid out as described below. Our non-traditional approach is designed to influence decision-makers to implement sound solutions and foster conversations that lead to results.

How Eneref Constructs an Argument in Our Reports

Case Study Report


The story lead is the hook to explain Eneref’s unique perspective of social responsibility as to why this report deserves Eneref’s attention, and encourages the reader to take a keen interest in the report.


We get right to the point—here’s why you should do this. The benefits section explains the many perspectives on why we should implement the solution.


The solution section of our report is where Eneref paints a picture of how the recommended solution can be implemented.


The decisions section of Eneref’s Advocacy Report is where we describe the conflicts and challenges that were overcome. The goal is to help others overcome similar challenges.


The full project is described toward the last one-third of Eneref Institute’s report. Here is where you will find the details not yet included elsewhere in the report.


Our results section is like the tag line of an advertisement. We look for honest feedback from each member of a project we interview.

Want a visual reference of our case study methodology? Click HERE.

Proof of Concept Report


The story lead is the hook to explain Eneref’s unique perspective of social responsibility as to why this report deserves Eneref’s attention, and encourages the reader to take a keen interest in the report.


An overview of the market to help the reader use the report as a criteria for evaluating the solution described in the report


The solution section of our report is where Eneref paints a picture of how the recommended solution can be implemented.


The market obstacles we need to overcome in order to implement the solution.


The benefits section explains the many perspectives on why we should implement the solution.


We describe how the solution promises a peaceful, earth-friendly economy, through socially responsible sustainable development.


Where we can best apply our solution.


Where the solution should be mandated.

Eneref Institute Journalistic Policy Guidelines

The key components of Eneref Institute initiatives include research and publishing the market obstacles to common sense solutions that can achieve effective results, and authoring compelling reports about success stories in order to recommend best practices. We respond to our research findings by advocating for them with key stakeholders.

What we will do

  1. Encourage civil dialogue.
  2. Respond to questions about accuracy and fairness.
  3. Verify information before releasing it.
  4. Use original sources whenever possible.
  5. Identify sources clearly.
  6. Encourage posting and redistribution of our reports.
  7. Allow others to respond to criticisms.

What we won’t do

  1. Deliberately distort facts or context.
  2. Write a report that is clearly promotional.
  3. Attribute quotes to someone other than the interviewee.
  4. Plagiarize others.
  5. Allow others to plagiarize our reports without attribution.
  6. Accept quotes that were obviously written to promote.
  7. Gather information surreptitiously.

On our editorial style

As with all publishers, we have a consistent editorial style we need to match. Visit report methodology to learn more.

On the use of brand’s trademarks

It is best for legitimate brands to have Eneref Institute, an independent third-party, use a brand name without a trademark or register mark as an endorsement of the brand. This shows—as a matter of fact— an independent party understands the name belongs to a brand’s owner. When Eneref Institute uses a brand name, in association with the brand’s owner, it is a strong, third-party argument, for the brand name, if a legal case were needed.

Secondly, a trademark is a claim of ownership. Eneref Institute has authority to claim of ownership only of its own brands, but we can make no such claim for other brands. In fact, use of a trademark or register mark in an Eneref report weakens a brand, because the mark indicates that Eneref Institute is working in cooperation with the brand. The mark in an Eneref report, therefore, dilutes the brand, because it calls into question Eneref Institute as an independent third party.

On the use of content received from brands

Eneref Institute has achieved great success because of our independent evidence-based journalism. Our reports are read by influential specifiers, re-published in the media, used to educate Washington decision-makers and even posted on the EPA website. Our advocacy for sustainable development is a partnership that brings together the experience of technology providers, decision-makers, and end users. Brands provide critical insight to ensure our reports are factually accurate but the editorial perspective is drawn from end-user’s viewpoints, based on Eneref’s field market research. That’s how we remain unbiased.

On product endorsements from users

The endorsements given to Eneref recommending solutions are entrusted to us with the understanding that they will be used to endorse social responsibility in our reports, only. Our sponsors regard Eneref Institute as a critical advocate for their industry, and in return, we judiciously guard their trust and the trust of their users. For Eneref to wear the third-party halo, but not act independently is unethical. Our adherence to our integrity is why companies continue to sponsor Eneref, some continually since 2001.


Eneref Institute gratefully acknowledges the help of the Society of Professional Journalists for our list of ethical standards.

How We Research

For basic research, Eneref Institute gratefully acknowledges the support of leading research partners.

Our applied research is accomplished by exploring the economic, social and environmental benefits of advances in sustainable development within various market sectors. We seek to solve practical problems, by employing empirical methodologies using rigorous research protocols. We employ a technique of systematic inquiry, accessing members within the research communities, industry and academia to develop theories, knowledge, and techniques that drive our initiatives.

We gather and evaluate data from individual case studies; interviewing qualified and quality stakeholders within the sales channel, from manufacturer to end user. In preparation for interviews, we develop an advocacy report abstract based on our understanding of the results at the onset as well as our expertise on the subject matter.  We also rely on influential reports. Because we may not have access to random samples, we believe transparency in our methodology is crucial.

We typically assign two researchers to an advocacy report, with complementary strengths. Researchers prepare the final outline for our writer and editor. A team meeting including a writer, editor and researchers are held when the final outline is handed off by the research team to editorial team. Numerous drafts are reworked before a finalized version is proofed and copy-edited for publication.

To learn more about Eneref Institute, visit our frequently asked questions.