PR FOR PLANET EARTH

BRAND YOUR
FIRM AS PART OF
THE SOLUTION.

We highlight the ‘social good’ your clients do and encourage others to follow.

Brand Your Firm As Part Of The Solution. When your firm partners with Eneref Institute, the work you do for your clients — your achievements — are inherently branded as socially responsible.

Eneref Reports are the opposite of greenwashing, the antithesis of virtue signaling. Eneref Reports are virtue demonstrating.  

Our mission is simple: we identify and amplify good work where we find it, and spread the news. How do we do it? We promote the good work of our sponsors by publishing Eneref Reports. We encourage others to follow their lead by creating Eneref Campaigns. We work with strategic partners — just like your firm — to spread the word and get our sponsors the recognition they deserve.

PR FOR PLANET EARTH

Partnership FAQs

ABOUT PARTNERSHIP

What is the arrangement between Eneref and our partners?

We are strategic partners seeking to promote the good that Eneref sponsors (our mutual clients) have achieved. Eneref Institute publishes Eneref Reports and launches Eneref Campaigns. Our Partners promote Eneref Reports and Eneref Campaigns to educate. Our Partners use Eneref Reports to highlight the Eneref sponsor’s solution and promote the sponsor’s campaign participation. Eneref sponsors benefit from stakeholder relations work provided by our Partners to attract attention and highlight the messaging in Eneref Reports.

Who maintains the client relationship?

Our Partner maintains the ownership relationship of Eneref’s sponsors in order to provide marketing services. The goal of Eneref Institute is to validate the good work of Eneref sponsors in the form of Eneref Reports. Once the Eneref Report is complete, our PR partner helps our sponsor promote the Eneref Report and the Eneref Campaign.

Who is responsible for writing the Eneref Report?

Eneref Institute is responsible for authoring the Eneref Report with guidance from our Partner and sponsor. Eneref Reports are deeply researched, evidence-based studies that include testimonials from end-use customers and subject-matter experts.

Can Eneref help our partners acquire new clients?

Yes. Our sponsors (our mutual clients) are looking for your marketing help to promote our Eneref Reports. Together or separately, we approach sponsors in order to publish and promote Eneref Reports and Eneref Campaigns. To help sponsors understand our campaign goals, Eneref creates a pitch deck with examples of Eneref Campaigns and Eneref Reports based on our sponsor’s solutions.

Who pays for the Eneref Report?

Although we receive funding from various entities, our sponsors  fund our Eneref Reports. Separately, our sponsors (our mutual clients) fund our Partners to promote our Eneref Reports.

How should partners push back when cost is an issue?

Partnering with Eneref means you don’t have to be a cost center to your client. Eneref Reports are effective sales tools. When asked, how effective was the Eneref Report in your last sale, our recent survey research found that 7.3% in of respondents said the Eneref Report was the deciding factor in making their sale. Two thirds said the Eneref Report was very effective or somewhat effective in making the sale.

How much revenue can our partner expect?

Our PR partners invoice our sponsors for producing all the promotional material to amplify the Eneref Reports and Eneref Campaigns. The material may include press releases, events, social media, videos, and whatever creative content our partners deem necessary to get the messaging across and get ink in the press. For each Eneref Report, our PR partner can expect to generate roughly nine months of retainer billing from our sponsor.

Is there a cost to partner with Eneref?

No, neither party is obliged to pay a fee to the other. Fees are paid by our sponsors. 

How do our partners use the Eneref branding?

Our branding is intended to help our PR partners amplify our campaign messaging. Eneref, Eneref Institute, Eneref Report, Eneref Campaign, and all other Eneref marks are trademarks of Eneref Institute. Eneref authorizes our PR partners to use the Eneref marks in any way that will help our sponsor promote Eneref Reports and Eneref Campaigns.

How do our partners use Eneref Reports?

While Eneref maintains the copyright on Eneref Reports, Eneref grants our Partners permission to use any and all of the content in the Eneref Report in any way that our Partner believes will benefit our sponsor or our partner’s relationship with our sponsor.

Can the partnership include our partner's current clients?

Yes. When our Partner is familiar with the client, Eneref Reports are especially successful. Sometimes the Partner has an existing client for whom they have exhausted their creativity. An Eneref Report offers an entirely new social responsibility perspective to promote for their client. Sometimes our Partner can increase their billing by continuing their current work with the client and adding an additional revenue stream.

What are the client's benefits?

Eneref Campaigns promote a good story about our sponsors through our independent third-party Eneref Reports. Our campaigns associate our sponsor’s brand with our campaign for good to help them grow customers by validating their solutions through customer testimonials. Eneref Campaigns target a multi-level audience and amplify our sponsor as a responsible citizen with stakeholders that advocate for the Eneref Campaign.

What kind of sponsors benefit from Eneref Reports?

Every organization is a potential Eneref sponsor. The philosophy of Eneref Institute is that all companies do some some good for society, even if this is just a small part of the company’s business model, and even if it’s by accident. Eneref wants to highlight the good that organizations do to encourage them to continue and do more of that action. 

Have another question?

ABOUT ENEREF REPORTS

How does Eneref produce an Eneref Report?

In preparation to author an Eneref Report, we first identify target stakeholders and determine goals and objectives of the sponsor. The content is based upon the benefits of the reported solution that the sponsor want’s to highlight. Eneref’s initial research investigates the science and technology and measure results with interviews of the entire sales channel. A large outline is created and we amalgamate the disparate interviews and research. Finally we condense all the information and data into a final copy and present the Eneref Report in an attractive design.

How is an Eneref Report different from an ESG report?

Eneref Reports validate our sponsor’s solutions through customer testimonials and subject mater expert recommendations. Eneref Reports are deeply researched studies, normally requiring several months to complete. Eneref Reports are written in the style of a newspaper article, using the writing style of the New York Times. The reports include quotes from subject-matter experts and end-user testimonials.

Who is responsible for writing the Eneref Report?

Eneref Institute is responsible for authoring the Eneref Report with guidance from our Partner and sponsor. Eneref Reports are deeply researched, evidence-based studies that include testimonials from end-use customers and subject-matter experts.

What certifications does Eneref Institute hold?

Eneref’s expertise is in the basic sciences; math, physics, chemistry and biology. For applied the sciences, such as medicine, finance, engineering, etc, we rely on subject matter experts, and universites who participate in Eneref Campaigns because they believe in the work we do. The interviewees identified in Eneref Reports hold the appropriate certifications for the information they provide.

How does Eneref create an Eneref Campaign?

Eneref Campaigns are the foundation of our Eneref Reports. We create unique campaigns that align with our sponsors’ good works and then build the Eneref Reports around the campaign. Our campaigns give our Partners an additional resource with which to access media as well as other hard-to-reach influencers.

How are Eneref Reports and Campaigns funded?

The Eneref sponsor funds Eneref Institute’s creation of the Eneref Report, although Eneref Institute also receives funding from other institutions. Our sponsor pays our Partner to promote our sponsor’s participation in Eneref Campaigns as well as to amplify the Eneref Reports where they are featured.

What kind of an organization is Eneref Institute?

Eneref Institute is a Washington DC non-profit research and advocacy organization for socially responsible sustainable development. Eneref Institute receives funding from other non-profits, foundations, and government entities. Eneref Institute also receives funding from Eneref Limited Liability Corporation, which is funded by for-profit corporations, including our sponsors. 

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