Rebrand Afghanistan raises awareness within Afghanistan for the importance of efficient resource management and preservation by building on local success stories already abundant within the country. The success stories focus on sustainable resource management, especially in water, waste, food, health, and energy. The local success stories demonstrate the value of inclusive economic growth and build a sense of local ownership for the entire county.

Letting the world know of accomplishments that Afghan people have already made within the country helps secure Afghanistan’s future. By building on the successes already made, the world will adopt a long term perspective and participate in a strategic path forward to grow the Afghan economy sustainably. Inherent in sustainable growth is a more integrated equitable economy and the eradication of poverty.