Rebrand Afghanistan

#RebrandAfghanistan PR FOR PLANET EARTH
Limiting global warming requires rapid and far-reaching transitions in land, energy, industry, buildings, transport, and cities. Global human-caused carbon dioxide emissions need to fall by 50% over the next decade. Every extra bit of warming matters to reduce irreversible harm to our ecosystems. Right now, we need to make unprecedented changes to ensure a sustainable and equitable society.
PR FOR PLANET EARTH
#RebrandAfghanistan
Afghanistan: An Opportunity for Long-Term Sustainable Growth

Leapfrogging the Industrial Revolution.

The goal of the Paris Agreement is to limit global warming to pre-industrial levels. In 2020, the United States GDP was $20 trillion dollars in mostly carbon-driven goods and services. However, “Countries that we’ve commonly referred to as ‘underdeveloped’ now have an extraordinary opportunity to leapfrog the industrial revolution into the decarbonized circular economy of the current millennium,” explains Seth Warren Rose, Founding Director of Eneref Institute. “While some see this as aspirational, in fact it’s urgently necessary.”

The Entire World Will Benefit.

The world wants to gain entry to Afghanistan’s enormous mineral resources, but this can and should be done sustainably. “Afghanistan is the envy of the world in terms of mineral resources, and we invite the world to benefit,” says Abdullah Khodadad, Director of Eneref Institute’s Rebrand Afghanistan campaign. “However, in opening our vast resources to the world, our aim is to bring in international impact investors who are committed to non-toxicity, energy efficiency, and 100% clean power generation.”

9Million Metric Tons
  • CO2

Afghanistan’s Carbon Emissions

Today, Afghanistan’s emissions from fossil fuels are only 9 million metric tons, a fraction of other nations.

Net-zero growth
can keep emissions low.

REBRAND AFGHANISTAN

Hospitality is inherent to Afghanistan’s culture. Afghans display kindness towards guests, neighbors, or even strangers.

The first meeting of the Rebrand Afghanistan campaign alliance took place on February 5th, 2021.

“We’re going to leave the oil in the ground where it belongs,” said Abdullah Khodadad, Director of Eneref Institute’s Rebrand Afghanistan campaign.

Read full text of press release.
REBRAND AFGHANISTAN

Alliance Team Fellows and Advisors

Campaign Director | Rebrand Afghanistan

Abdullah Khodadad

Advisor | Rebrand Afghanistan

Ahmad Zia Massoud

Senior Fellow | Rebrand Afghanistan

Kazim Homayoon

Senior Fellow | Rebrand Afghanistan

Fawzia Koofi

Senior Fellow | Rebrand Afghanistan

Mohammad Alam Izdyar

Advisor | Rebrand Afghanistan

Mohammad Esa Mesbah

Advisor | Rebrand Afghanistan

Massoud Hossaini

Advisor | Rebrand Afghanistan

HE Dr Mohammad Mirwais Balkhi

Advisor | Rebrand Afghanistan

Ahmad Naser Sarmast

Campaign Director | Rebrand Afghanistan

Abdullah Khodadad

Abdullah is a the Director of the Rebrand Afghanistan campaign. Well-know for his political activism against corruption, Abdullah Khodadad is the current Campaign Director for Rebrand Afghanistan initiative. He was an Afghanistan embassy diplomat in Washington DC as the liaison for Think Tank Affairs, He is also media and communication expert, who speaks fluent English, Farsi/Dari/Tajiki (Cyrillic), Pashto, Urdu/Hindi, as well as some Russian.

Phone:+1-202-221-8440 ext 227

Advisor | Rebrand Afghanistan

Ahmad Zia Massoud

Ahmad is an Senior Advisor for the Rebrand Afghanistan campaign. Ahmad Zia Massoud ( احمد ضیاء مسعود‎) was the Vice President of Afghanistan in the first elected administration of President Hamid Karzai, from December 2004 to November 2009. In December 2001 President Hamid Karzai named Massoud as ambassador to the Russian Federation. He is the brother of famed resistance-fighter Ahmad Shah Massoud.

Senior Fellow | Rebrand Afghanistan

Kazim Homayoon

Kazim is an Senior Fellow for the Rebrand Afghanistan campaign. Mohammad Kazim Homayoon, is the planning director at the National Environmental Protection Agency (NEPA) of Afghanistan.

Senior Fellow | Rebrand Afghanistan

Fawzia Koofi

Fawzia is a Senior Fellow for the Rebrand Afghanistan campaign. Fawzia Koofi is an award-winning peace activist, Member of Afghanistan Parliament and Vice President of the National Assembly. Koofi began her political career promoting the right to education of girls in her “Back to school” campaign. In Parliament, she has focused primarily on women’s rights, but she also has legislated for the building of roads to connect remote villages to educational and health facilities. Fawzia Koofi’s memoir, The Favored Daughter: One Woman’s Fight to Lead Afghanistan into the Future, is an autobiographical memoir written by Fawzia Koofi with the aid of Nadene Ghouri.

Senior Fellow | Rebrand Afghanistan

Mohammad Alam Izdyar

Alam is an Senior Fellow for the Rebrand Afghanistan campaign. Alhaj Mohammad Alam Izedyar was selected to represent Panjshir Province in Afghanistan’s Meshrano Jirga, the upper house of its National Legislature, in 2005.

Advisor | Rebrand Afghanistan

Mohammad Esa Mesbah

Esa is a Senior Advisor for the Rebrand Afghanistan campaign. Mohammad Esa Mesbah is the former Ambassador of Afghanistan to Kyrgyzstan.

Advisor | Rebrand Afghanistan

Massoud Hossaini

Massoud is an Advisor for the Rebrand Afghanistan campaign. Massoud Hossaini is the winner of the 2012 Pulitzer Prize for Breaking News Photography. Hossaini joined Agence France-Presse (AFP) in 2007, and covered the war in Afghanistan, part of the time embedded with US troops. In doing this, he traveled to isolated villages, where he also documented local life. Hossaini’s work has twice been exhibited in Berlin, and he is currently still an AFP photographer in Afghanistan.

Advisor | Rebrand Afghanistan

HE Dr Mohammad Mirwais Balkhi

Mirwais is an Senior Advisor for the Rebrand Afghanistan campaign. Dr Mohammad Mirwais Balkhi Joined the Ministry of Education of Islamic Republic of Afghanistan in 2018 as the acting Minister of Education. Mirwais Balkhi holds a PhD in International Relations from Jawaharlal Nehru University in New Delhi India. He has published numerous academic articles including the books ‘Saudi Arab’s Foreign Policy towards Afghanistan; 1991-2014’ and ‘A Critique on Afghanistan’s Regional Integration’. Dr Balkhi has worked as the Deputy Ambassador of Islamic Republic of Afghanistan in New Delhi and previously as the head of Africa and Middle East Desk in the Center for Strategic Studies (CSS) and as the Chief Editor of the CSS’ Quarterly Journal of Strategic Studies. Prior to joining the CSS, Dr Balkhi was a lecturer at the Law and Political Science Faculty.

Advisor | Rebrand Afghanistan

Ahmad Naser Sarmast

Ahmad is a Senior Advisor for the Rebrand Afghanistan campaign. Ahmad Sarmast, Director of Afghanistan National Institute of Music is a pioneering institute open to girls and boys, women and men from all backgrounds.

What Actions Can We Take to Make a Difference?

What to Do
What to Say

Right now we need to make unprecedented changes to ensure a sustainable and equitable society. Countries should create energy performance targets with three goals:

  1. Achieving universal access to energy
  2. Reducing impacts of air pollution
  3. Mitigating climate change

To avert the worst consequences of climate change, Eneref Institute is encouraging developing countries to prepare for a net-zero carbon growth strategy.

What can you do? Contact your governing agencies and demand that they support Afghanistan’s efforts to reinvent their future with a mission to become the world leader in carbon-neutral growth. #RebrandAfghanistan.

  1. A HEALTHY ENVIRONMENT SUPPLIES THE NECESSITIES OF LIFE

    People in developing countries greatly depend on the natural environment for their health and livelihoods — for water, food, and air. The natural environment also provides resources for economic growth as well as the means to fight natural hazards. The well-being of developing countries is often linked to the state of the natural environment and the opportunities it offers.

  2. INDUSTRY AND GROWTH HEAT THE ATMOSPHERE

    Climate change represents an urgent and potentially irreversible threat to human societies and the planet. The central aim of the Paris Agreement seeks to limit global temperature rise to 1.5°C above pre-industrial levels. The rise of carbon dioxide in the atmosphere began to grow as a direct result of industrialization, from about 260 ppm to well over 400 ppm today.

  3. AFGHANISTAN CAN LEAPFROG THE INDUSTRIAL REVOLUTION

    Afghanistan’s enormous mineral resources can fund its sustainable growth, but with an extraordinary opportunity to leapfrog the industrial revolution into the decarbonized circular economy of the current millennium. “While some see this as aspirational, in fact it’s urgently necessary,” explains Seth Warren Rose, Founding Director of Eneref Institute.