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Overview

With one small change to the lighting design in their showroom, one Subaru dealer may sell more cars. Research by Heschong-Mahone Group found that adding daylight to a retail space makes the environment more conducive to a customer’s purchasing decision.

Not only should the dealership see a sales increase from the natural lighting, but the skylights will also protect the environment by saving energy. Sustainability is inherent in Subaru’s culture.

Key Facts

  • Scientific studies have demonstrated that building occupants who work in spaces with adequate levels of daylighting are more productive.
  • Sunlight is made up of a spectrum of multiple light colors—a fact commonly demonstrated by a simple light prism.  Colors appear best under daylight because daylight accurately renders all the wavelengths of light within the visible color spectrum.
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