July 31, 2019

Canadian Auto Dealer Magazine

Influential Car Dealer Magazine Highlights Eneref Report about Daylight in a Subaru Dealership

A report from Eneref Institute suggests that adding daylight to the dealership space can create an environment that is more conducive to buying decisions, because the colour of the vehicle is more correctly observed under these conditions. The report also included a comment from American artist Peter Hite who works with colour in large spaces, about the connection between an emotional experience and an economic decision when purchasing a vehicle.

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