January 2, 2018

“Erongi People” Launched

To galvanize earth-friendly enthusiasts, Eneref Institute launches an inspiring social media campaign, branded “ERONGI PEOPLE.” The ERONGI PEOPLE™ campaign introduces a series of 30-second mini-episodes, celebrating successful ideas in sustainability.

The series will appear on Erongi People YouTube, Facebook, Twitter, and Instagram.

Erongi People are citizen-customers, whose job is to persuade the business community to act in the interest of our planet. When we ignore our planet, we encourage others to ignore our planet as well. Together, we can turn this around.

Eneref Institute developed Erongi People as an emblem of environmental awareness to embolden a crusade for action. The Erongi People insignia is an icon for anyone who wants to constructively impact the planet.

The social media series is scheduled to run regularly and often, with each new episode encouraging thoughts into deeds. Ideas for each new Erongi People mini-episode will come from ready-to implement sustainable solutions that positively impact the environment, human health and natural resources.

Already, anthropogenic global change has nearly bankrupted our ecosystems, demolished the planet’s biodiversity, devoured our natural resources and perpetrated unprecedented degradation on our environment. The influence of human behavior on Earth’s atmosphere is so significant it constitutes a new geological epoch. Much of today’s social upheaval throughout the world is a result of climate change, turmoil that will grow more severe with our swelling population and diminishing natural resources. The consequences of inaction are dire.

We ignore the planet at our peril. It’s time to reverse “ignore,” into “erongi.”

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