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Overview

Big-box retailers have a unique opportunity to increase in-store sales through better lighting design. Scientific evidence demonstrates that a 40% increase in retail sales can be achieved with precisely positioned skylights.

Key Facts

  • Scientific data establishes a compelling connection between skylighting and retail sales. Apart from store hours, skylights have been found to be the best predictor of sales.
  • Research has determined that natural daylight increases sales for two reasons: it both enhances visual acuity and governs biological metabolism.
  • A simple 1% increase in productivity can pay 100% of the annual energy expense of a facility.
  • According to the Illuminating Engineering Society, people 55 and older require 2.3 times more light for the same visual acuity as 25-year-olds.
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