Big-box retailers have a unique opportunity to increase in-store sales through better lighting design. Scientific evidence demonstrates that a 40% increase in retail sales can be achieved with precisely positioned skylights.
PR FOR PLANET EARTH™
- Scientific data establishes a compelling connection between skylighting and retail sales. Apart from store hours, skylights have been found to be the best predictor of sales.
- Research has determined that natural daylight increases sales for two reasons: it both enhances visual acuity and governs biological metabolism.
- A simple 1% increase in productivity can pay 100% of the annual energy expense of a facility.
- According to the Illuminating Engineering Society, people 55 and older require 2.3 times more light for the same visual acuity as 25-year-olds.