“We are honored by the Eneref Institute’s recognition and proud to improve our customers’ showroom experience, while also helping the environment.” — Thomas Doll, President & CEO of Subaru of America.
Eneref Institute Report Examines the Benefits of Natural Interior Daylight In Subaru Dealership Showroom.
With one small change to the lighting design in their showroom, one Subaru retailer may sell more cars. Research shows that adding daylight to a retail space makes the environment more conducive to purchasing decisions. Not only should the retailer see a sales increase from the natural lighting, but the skylights will also protect the environment by saving energy. Sustainability is inherent in Subaru’s culture.